01 Search
High intent Google Ads Search
Appear at the exact moment a prospect searches for what you offer. The shortest channel between intent and conversion.
High intent
01 · CONTEXT
More channels,
fewer certainties.
A B2C buyer responds to very different signals than a B2B decision-maker. Growth marketing means understanding these dynamics to reach your prospects where they are, when they're ready to act.
We build an acquisition system tailored to your reality, driven by data, within a controlled budget.
02 · ONLINE ADVERTISING
Reach the right audiences,
at the right moment.
Capture existing demand or create new ones, on each platform according to intent.
02 Social
B2C & local Meta Ads
Reach your audiences by behaviour, interest and demographics on Facebook and Instagram.
B2C · Local
03 B2B
Targeted decision-makers LinkedIn Ads
Reach decision-makers by job title, industry and company size, with no intermediary.
Account-based
04 AI
Google AI Performance Max
Run simultaneously across Search, YouTube, Display, Gmail and Discover, with budget allocated in real time by Google's AI.
AI-driven
05 Demand
Top funnel Google Demand Gen
Generate awareness and demand at the top of the funnel via video formats on YouTube Shorts and Discover.
Top funnel
06 UGC
Native creator UGC Creator Ads
Creator-format ads on TikTok, Instagram Reels and YouTube Shorts. Closer to organic content than traditional advertising.
Native feel
07 Alt
Alternative networks Alternative Ad Networks
TikTok for 18-35s, Pinterest for cold audiences or retargeting, programmatic for direct-response campaigns.
Audience-fit
Got a channel in mind for your market? Let's validate it together.
03 · SEARCH ENGINES & AI VISIBILITY
Found on Google,
cited by AI.
In 2026, being visible means being cited by the AI tools your prospects consult before they even search on Google.
08 SEO
Long-term ranking SEO & AEO
Technical and editorial optimisation to rank at the top of results, including in AI-generated summaries.
Long-term
09 AI
LLM Visibility Answer Engine Optimisation
Structure your content so ChatGPT, Gemini, Claude and Perplexity cite your business in response to your prospects' questions.
LLM citations
10 GEO
Source authority Generative Engine Optimisation
Become the source that language models select and synthesise, not just another link in the results.
Source authority
11 Video
YouTube SEO Video search
Appear on queries your prospects ask in video format. YouTube remains the world's second largest search engine.
Video search
12 Content
Editorial system Content engine
Create the editorial assets that simultaneously feed organic search, AI visibility and brand authority.
Editorial system
13 Local
Local search Google Business Profile
Optimise your presence on Google Maps and in local results to capture prospects searching nearby.
Geo-intent
Let's go after more visibility across every channel.
04 · EMAIL & DIRECT ACQUISITION
The best cost-to-conversion
ratio in your mix.
Direct channels deliver the best cost-to-conversion ratios when they complement your visibility levers.
14 Email
Nurturing & conversion Email & newsletters
Welcome sequences, newsletters and promotional campaigns to turn contacts into clients, then loyal ones.
Owned channel
15 Outbound
Cold outreach B2B Direct email & DM prospecting
Personalised outreach sequences to targeted decision-makers, without paid advertising.
Cold outbound
16 Reach
Recovery Retargeting
Re-engage on Google, Meta and LinkedIn the visitors who left your site without taking action.
Recovery
17 Auto
Behaviour-based Marketing automation
Automatically trigger the right message based on behaviour: page visit, download, inactivity.
Behavior-based
18 Mix
Prioritisation Multi-channel strategy
Define priority channels before investing, to focus resources where they actually produce results.
Allocation
Ready to structure your acquisition from end to end?
— Where to start? —
Let's talk about your priorities.
30 minutes to identify your priorities and propose a concrete action plan.